Stop Motion ad by guiness

This video is an example of stop motion which I plan to use in one of my adevrts, it is effective because it plays on the idea that the creaton of the advert is related to the slogan of 'good things come to those who wait' since stop motion requires patience and  alot of time deicated to creating the pictures. The fluid movement of the hands is also quit captivating . The use of monochrome also adds a feeling of simplicity and gives the viewer and idea that the product g5ves them what they expect, an alcoholic beverage.