Audience Feedback Evaluation

For the audience feedback section of the evaluation, I asked a few people questions about my practical work and noted down their replies.

Do you think the adverts are typical of chocolate bar adverts?
'They aren't that typical because one of them uses stop-motion which isn't common in chocolate bar adverts.'
'Yes, since they all show or mention the product being consumed.'

Does anything from the adverts make them standout amongst other adverts?
'One of the adverts showed a person doing physical activity during the daytime and night-time which is unique for chocolate adverts.'
'The stop-motion advert didn't have any people in it which was unusual but interesting.'

Do the adverts work in promoting the product? Why?
'They make the product seem like something that can help you have fun so the adverts promote it well.'
'The chocolate is promoted well because it keeps getting mentioned so I thought of it when I watched or listened to the throughout adverts.'

Name two interesting or impressive elements included in the ancillary tasks.
'The radio advert had the character unwillingly go to lots of different locations which was amusing and  I found the music changes impressive.'
'The music in the sponsorships were catchy and I thought the cup game they played was interesting.'

How could these adverts be stronger in influencing the audience?
'Apart from the radio advert and short voiceovers, they didn't have any speech which might have connected better to the audience instead of just actions.'
'I think only males were used in the adverts so if  females were used in one or two of them then a bigger female section of the audience could be influenced.

Can you sum up the brand image of the chocolate bar in a short sentence?
'It is enthusiastic, adventurous and knows how to spend it's time well.'
'It's sweet and fun and it would appeal to someone who's looking for a snack.'

Through this feedback I have learned that my adverts generally stuck to the conventions of chocolate bar adverts but also engaged the viewer in creative ways which made the promotion of the product effective. I also learnt that I could have added or involved certain features to make the adverts better at catching the audience's attention such as by having speech and women more prevalent in them.